Rude Chalets are snow chalets aimed at the snowboarding fraternity, a hard-to-reach target, who are savvy and cynical when it comes to marketing ploys. Traditional chalet advertising would clearly not appeal to them.
So welcome to Rudeville, home to Rude Chalets. A place where a weird and wonderful cast of characters live and snowboard. By steering of the typical advertising speak, and presenting Rude Chalets as a company with an attitude boarders could connect with, we’re able to talk to them as friends not consumers.
