Tasked with demystifying the workings of Betfair’s peer-to-peer betting exchange, we used analogies to simplify these seemingly dense and daunting betting practices. For this mobile-first campaign, fronted by Clive Owen, we created over 70 individual assets. Short-form content encouraged people to visit the hub, where the ‘hero’ films are housed.

We teased the launch of the campaign by running the ‘Raven’ film on Sky Sports.

The Mental Health Foundation wanted raise awareness of Mindfulness - a simple and modern form of meditation that alleviates stress.

The stress of modern life affects us all, clouding our judgment, making daily tasks all the more difficult. It affects everyone from the home to the workplace.

We created an outdoor and press campaign that visually shows the three main stresses of modern life that play on people’s minds.

RMHC provides free accommodation for families who have children in hospital. The campaign, which comprises cinema and press ads, features a character called Little Box. 

There are currently 14 Ronald McDonald Houses across the UK, all just a stone’s throw from the children’s ward. Together, they help more than 6,000 families every year

Little Box also became a great fund-raiser in store as we asked for a small donation for copies of his net, for families to take away and put together. 

During Valentine's Day the Co-operative needed a radio campaign to remind men that no matter how unromantic they are, we're here to help them just in case Plan A goes wrong.

Introducing a Guide to Rudeville. Where you can get to know the people of Rudeville, like the mayor and the ski rescue team.

This guide was created as a cheap handout at Ski festivals, within minutes, all the guides were gone and Rude Chalets was all booked up for the entire ski season in a matter of hours.

Rude Chalets are snow chalets aimed at the snowboarding fraternity, a hard-to-reach target, who are savvy and cynical when it comes to marketing ploys. Traditional chalet advertising would clearly not appeal to them.

So welcome to Rudeville, home to Rude Chalets. A place where a weird and wonderful cast of characters live and snowboard. By steering of the typical advertising speak, and presenting Rude Chalets as a company with an attitude boarders could connect with, we’re able to talk to them as friends not consumers.

To celebrate the marriage of Prince William and Kate Middleton we created a series of plates to commemorate the occasion for the Facebook generation.

They attracted so much press and acclaim even John Lewis started to stick them nationwide.

Children can now get interactive ebooks with their Happy Meals.

So we created a campaign that literally showed how much more fun and interactive books can be with McDonald's by literally showing the wonder of discovering a book.

Budweiser is losing its core audience (18-25 year olds) to more independent beer and spirit brands. How can we up the rate of sale and bring our consumer back?

By creating a fully integrated campaign called Bud Bucks. Where each time our consumer purchases a Budweiser they’ll receive a random amount of ‘Bud Bucks’ digital money that can be used on the purposely built Budweiser website to bid, buy or win hundreds of aspirational prizes.

Resulting in Budweiser’s most successful promotion to date and a huge rise of consumer purchases.

How do you create the first national integrated campaign for the world’s leading insurance company of higher value homes that stipulates it must not look or feel like an insurance ad whatsoever but at the same time still sell insurance?

You create an advert that shows extraordinary confidence by flaunting superstition. Because higher value homeowners are more concerned with value and a quality service rather than price. Having confidence that their property is fully covered is more important than finding the cheapest deal.

In the first week of airing Hiscox had a 50% increase in phone sales and over 300% more hits on their website.

How do you connect young people with the classic films of silent cinema, in a way that doesn’t sound preachy or too intrusive? 

Silent Soundtracks. A series of nights where we show iconic silent films with their soundtracks replaced with completely original ones produced by modern musicians, who will then perform their new soundtrack live as you watch the film.

Everyone has a spirit of adventure, however small. As a rum, (the original drink of adventurers) Morgan’s Spiced is the perfect brand to unlock that adventurous spirit.

We then positioned Morgan’s Spiced as the drink of the Modern Adventurer. While most places are already explored or uncovered by Google Maps, those with a sense of adventure can still discover adventure in the everyday.

The Co-operative Bank, a bank that prides itself on being different than all the other high street banks. A bank that has a strict ethical policy, who gives back to the customers and always puts them first. To highlight their point of difference, the advertising should be different, so I created a series of mini documentaries about British people who also do things differently that benefit the people around them, just like The Co-operative Bank.

The Renaissance Photography Prize - an international competition that’s open to anyone, asked us to raise awareness of the competition amongst photographers – amateur and professional - and increase the number of applicants from the previous year.

We communicated the truth that everyone has a great photograph in them and it only takes one photograph to win.

This was done by creating a series of portraits of photographers with their photograph incorporated into their face and body. Visually showing that one great photograph within them.

To push this further we sent influential bloggers a handmade pinhole camera that was good for one shot. Their one great photograph. And we challenged them to go out and take that photograph. And of course submit it.

This also came with a USB film with all the competition information.

To show McDonald’s support of Brighton Pride we turned the iconic Golden Arches into a rainbow. This then became part of social media and targeted digital outdoor.

The music was a re-imagining of the iconic 1970s electronic track Holland Tunnel Dive originally created by ImpLOG, the brainchild of New York artist Don Christensen. The track, born from the emotion of despair, was recreated by ditto Musical Director Jon Fugler & his production partner Mike Bryant (2Bit) both previously of Fluke fame.

By creating placards with the song's lyrics upon them we dropped ourselves into the G20 riots, a manifestation of despair in today’s world as a backdrop. We created a four minute movie which shows how niche music from the 1970s still holds resonance for today’s global issues.

Time Out Tours App. An app that turns your phone into your very own tour guide. Letting you walk the tour using GPS while listening to a recorded voice telling you the history and what sights to look out for. Once the tour has finished just download different tour for a small price.

The London Film Festival is a film festival with a difference – all screenings are available to the public. Promoting the 53rd festival required presenting it as in inclusive event, that represented a vastly multicultural London.

Rather than seeing the viewing public at the cinema, we see them in typical London situations, caught by the light of film. Changing the environment lets us focus a new on the power of film.

To launch McDonald's new snack McBites we decided to show that something small can still be big on taste.

Power Equipment. Not the most sexy of products. Until you give them some optimism, and the Power of Dreams.

These are a few pages of a book we made for Honda Power Equipment that changed the way we think about lawnmowers forever.

The EU referendum is the biggest decision this country has had to make since Germany invaded Poland, and I wanted to show what I felt of the whole mess. So here's my attempt at highlighting the clusterfuck we have got ourselves into by making something that people will appreciate.

Sorry if you have an outie.

No seriously, I'm sorry.