Normally match ball launches are drab, dull affairs. So we literally made the world's biggest ball drop.

Creating a huge spectacle for Berlin and Germany to take part in.

Women's football in Germany has a problem. It's amazing. But no one is watching. Because no one has access to the games. So we partnered with Germany's largest media companies to make football free for everyone. So the whole country could see just how awesome the women's game is.

Women’s football has come a long way. For Hyundai’s sponsorship of the 2023 FIFA Women’s World Cup we shown just how far they have come.

Since 2014 the German national team has consistently underperformed, bored fans and caused a record drop in sports participation and attendance.

But in 2024 the Euro Finals will take place in Germany. Adidas decided to bring that love back with the launch of the EURO24 official match ball (titled Fussballliebe – Joy of football).

So, we created a campaign that reminded Germans of that joy with a simple insight - Wherever you put a ball, there’s a goal.

We then transformed everyday objects that look like goals into actual adidas branded goals.

Making adidas not only the official sponsor of the European Championship, but also the official sponsor of Germany’s joy, with one simple message: Let’s Play.

Porsche is a brand that is driven by dreams, to launch their new brand positioning we devised a series of activations that enables “dreamers” to make their dreams a reality.

This first is Global Gallery – an eight-week event in partnership with KÖNIG, where we handed over the largest and most iconic digital billboards to eleven rising digital artists. Normally home to high-end fashion or the latest smartphones ads, these digital screens, instead become the artists’ canvases for two months.

Featuring original digital and animated artworks from a diverse collective of artists from across the globe including NYC, Seoul and Berlin. Each one bringing their unique thinking and backgrounds to the forefront of the activation.

The immersive exhibition spanned over popular OOH digital sites across five metropolises including NYC’s Time Square, Berlin’s Sony Centre, Tokyo’s Shibuya Crossing, Seoul’s K-Pop Square and Madrid’s Callao Lights. All art pieces featured QR codes allowing the viewer to purchase the artwork NFTs right off the street.

We also hosted an interactive NFT event at KÖNIG GALERIE digital museum in the fully 3D virtual reality marketplace of Decentraland. Guests could interact with other guests’ avatars and experience all the commissioned artworks in a whole new way.

All artworks were sold multiple times over within hours of the event launch, as the digital artist’s work made it from the few to the masses.

When you're announcing your new EURO 24 products, you need special manager in the room to make the right decisions.