RMHC provides free accommodation for families who have children in hospital. The campaign, which comprises cinema and press ads, features a character called Little Box.
There are currently 14 Ronald McDonald Houses across the UK, all just a stone’s throw from the children’s ward. Together, they help more than 6,000 families every year
Little Box also became a great fund-raiser in store as we asked for a small donation for copies of his net, for families to take away and put together.
