The Renaissance Photography Prize - an international competition that’s open to anyone, asked us to raise awareness of the competition amongst photographers – amateur and professional - and increase the number of applicants from the previous year.
We communicated the truth that everyone has a great photograph in them and it only takes one photograph to win.
This was done by creating a series of portraits of photographers with their photograph incorporated into their face and body. Visually showing that one great photograph within them.
To push this further we sent influential bloggers a handmade pinhole camera that was good for one shot. Their one great photograph. And we challenged them to go out and take that photograph. And of course submit it.
This also came with a USB film with all the competition information.
