Porsche is a brand that is driven by dreams, to launch their new brand positioning we devised a series of activations that enables “dreamers” to make their dreams a reality.
This first is Global Gallery – an eight-week event in partnership with KÖNIG, where we handed over the largest and most iconic digital billboards to eleven rising digital artists. Normally home to high-end fashion or the latest smartphones ads, these digital screens, instead become the artists’ canvases for two months.
Featuring original digital and animated artworks from a diverse collective of artists from across the globe including NYC, Seoul and Berlin. Each one bringing their unique thinking and backgrounds to the forefront of the activation.
The immersive exhibition spanned over popular OOH digital sites across five metropolises including NYC’s Time Square, Berlin’s Sony Centre, Tokyo’s Shibuya Crossing, Seoul’s K-Pop Square and Madrid’s Callao Lights. All art pieces featured QR codes allowing the viewer to purchase the artwork NFTs right off the street.
We also hosted an interactive NFT event at KÖNIG GALERIE digital museum in the fully 3D virtual reality marketplace of Decentraland. Guests could interact with other guests’ avatars and experience all the commissioned artworks in a whole new way.
All artworks were sold multiple times over within hours of the event launch, as the digital artist’s work made it from the few to the masses.
