Since 2014 the German national team has consistently underperformed, bored fans and caused a record drop in sports participation and attendance.
But in 2024 the Euro Finals will take place in Germany. Adidas decided to bring that love back with the launch of the EURO24 official match ball (titled Fussballliebe – Joy of football).
So, we created a campaign that reminded Germans of that joy with a simple insight - Wherever you put a ball, there’s a goal.
We then transformed everyday objects that look like goals into actual adidas branded goals.
Making adidas not only the official sponsor of the European Championship, but also the official sponsor of Germany’s joy, with one simple message: Let’s Play.
