Budweiser is losing its core audience (18-25 year olds) to more independent beer and spirit brands. How can we up the rate of sale and bring our consumer back?
By creating a fully integrated campaign called Bud Bucks. Where each time our consumer purchases a Budweiser they’ll receive a random amount of ‘Bud Bucks’ digital money that can be used on the purposely built Budweiser website to bid, buy or win hundreds of aspirational prizes.
Resulting in Budweiser’s most successful promotion to date and a huge rise of consumer purchases.
