Tasked with demystifying the workings of Betfair’s peer-to-peer betting exchange, we used analogies to simplify these seemingly dense and daunting betting practices. For this mobile-first campaign, fronted by Clive Owen, we created over 70 individual assets. Short-form content encouraged people to visit the hub, where the ‘hero’ films are housed.
We teased the launch of the campaign by running the ‘Raven’ film on Sky Sports.
