Around the world right now thousands of people are being abused, imprisoned and often tortured by their own governments, simply for expressing their views that contradict those in power. These people have little chance of being freed or ever getting home.
Amnesty International tasked us to get as many people as possible to react and text their support, and by doing so, signing our petition to push the governments to release them.
We targeted London commuters on the most important leg of their journey – the journey home. We did this by creating the UK’s largest departure board. Yet, instead of displaying the usual destinations, the board shown the horrific journeys of those prisoners, causing a mass of media attention and literally stopping people in their tracks.
In one weekend over 40,000 people signed the petition helping us free six prisoners. All with a budget of less than £20,000.
