Right now, people around the world are being abused, imprisoned and often tortured, simply for expressing their views against the authorities in their countries. But you can help us to stop it.
The “#HelpGetThemHome” campaign highlights the plight of prisoners held behind bars. By sharing their stories we help consumers use their voice to help someone who doesn’t have one. With the support of public and celebrities, Amnesty hopes to get those who are un- justly imprisoned back with their families.
In order to bring this brand statement to life we created a distinctive visual identity. Whilst the use of a ‘#’ is primarily used in social media, it has become a universal shortcut for indicating that there is a deeper story.
