To celebrate the Diamond Jubilee in 2012, we introduced Pantone Queen - 60 Years of Matching Colours.

Queen Elizabeth II is an icon of style; for 60 years she has colour matched her clothing perfectly - as any Queen should. So we created a colour guide book detailing some of those famous single-colour outfits, with their matching Pantone reference and the date she wore them. This was a massive logistical task (ultimately requiring the Queen's own approval!), and the public response was phenomenal.

Around the world right now thousands of people are being abused, imprisoned and often tortured by their own governments, simply for expressing their views that contradict those in power. These people have little chance of being freed or ever getting home.

Amnesty International tasked us to get as many people as possible to react and text their support, and by doing so, signing our petition to push the governments to release them.

We targeted London commuters on the most important leg of their journey – the journey home. We did this by creating the UK’s largest departure board. Yet, instead of displaying the usual destinations, the board shown the horrific journeys of those prisoners, causing a mass of media attention and literally stopping people in their tracks.

In one weekend over 40,000 people signed the petition helping us free six prisoners. All with a budget of less than £20,000.

Women’s football has come a long way. For Hyundai’s sponsorship of the 2023 FIFA Women’s World Cup we shown just how far they have come.

Big Mac turned 50 years old. And to celebrate we created two new sizes – The Mac Jr and the Grand Big Mac. Each one becoming a whole new Big Mac experience… it’s like having your first time, all over again.

To launch the new sizes, we created a 60” spot that went through the ages of Big Mac first times, took a trip down memory lane with classic McDonald’s print and turned London's iconic BFI Imax theatre into the world's biggest Big Mac. Plus a huge social media and influencer push.

The launch was successful, after 72 hours Big Macs had sold out nationwide. Panic!

Normally match ball launches are drab, dull affairs. So we literally made the world's biggest ball drop.

Creating a huge spectacle for Berlin and Germany to take part in.

Since 2014 the German national team has consistently underperformed, bored fans and caused a record drop in sports participation and attendance.

But in 2024 the Euro Finals will take place in Germany. Adidas decided to bring that love back with the launch of the EURO24 official match ball (titled Fussballliebe – Joy of football).

So, we created a campaign that reminded Germans of that joy with a simple insight - Wherever you put a ball, there’s a goal.

We then transformed everyday objects that look like goals into actual adidas branded goals.

Making adidas not only the official sponsor of the European Championship, but also the official sponsor of Germany’s joy, with one simple message: Let’s Play.

Some goals win games. Others win titles. A rare few rewrite history. But only one will change the world. And with Hyundai we will do that, we will score the Goal of the Century.

A fully integrated global campaign launched at the 2022 World Cup in Qatar. So when every brand in the world wanted to put their logo first, we put the earth first instead.

Right now, people around the world are being abused, imprisoned and often tortured, simply for expressing their views against the authorities in their countries. But you can help us to stop it.

The “#HelpGetThemHome” campaign highlights the plight of prisoners held behind bars. By sharing their stories we help consumers use their voice to help someone who doesn’t have one. With the support of public and celebrities, Amnesty hopes to get those who are un- justly imprisoned back with their families.

In order to bring this brand statement to life we created a distinctive visual identity. Whilst the use of a ‘#’ is primarily used in social media, it has become a universal shortcut for indicating that there is a deeper story. 

To launch McDonald's Monopoly game for 2017, we created a campaign based on the truth that since there are so many prizes to win, even the unluckiest of us can be lucky.

McDonald's has a problem.

They only use the highest quality beans from Central and South American in their coffees and on top of that it's all Rainforest Alliance Certified.

But no one knows about it or the ones that do don't believe it.

Time for some arresting print and posters.

And...

From Autumn 2017 will become part of the permanent collection in the NYC Poster House Museum. We'll be exhibited in NYC. Well we thought it was pretty cool.

We’re meant to love being outside and one with nature. But after a short stint in the countryside many crave for the city and the comforts it offers.

So, to talk to these people we literally used their own words, by creating a fully integrated national campaign featuring real one star-reviews from Tripadvisor that complained about some of nature’s most stunning landscapes from the Grand Canyon to the Sahara Desert. Simply put, no matter the beauty, wifi reception for Snapchatting is more precious to the modern traveller than Mother Nature’s best sunset.

By turning the traditional hospitality review system on its head, we made nature the enemy and The Pilgrm Hotel the solution to all these woes.

The campaign included targeted outdoor ads in major London train stations, print ads in Timeout, a data-driven social media drive and radio ads played on stations most listened to in car journeys.

Porsche is a brand that is driven by dreams, to launch their new brand positioning we devised a series of activations that enables “dreamers” to make their dreams a reality.

This first is Global Gallery – an eight-week event in partnership with KÖNIG, where we handed over the largest and most iconic digital billboards to eleven rising digital artists. Normally home to high-end fashion or the latest smartphones ads, these digital screens, instead become the artists’ canvases for two months.

Featuring original digital and animated artworks from a diverse collective of artists from across the globe including NYC, Seoul and Berlin. Each one bringing their unique thinking and backgrounds to the forefront of the activation.

The immersive exhibition spanned over popular OOH digital sites across five metropolises including NYC’s Time Square, Berlin’s Sony Centre, Tokyo’s Shibuya Crossing, Seoul’s K-Pop Square and Madrid’s Callao Lights. All art pieces featured QR codes allowing the viewer to purchase the artwork NFTs right off the street.

We also hosted an interactive NFT event at KÖNIG GALERIE digital museum in the fully 3D virtual reality marketplace of Decentraland. Guests could interact with other guests’ avatars and experience all the commissioned artworks in a whole new way.

All artworks were sold multiple times over within hours of the event launch, as the digital artist’s work made it from the few to the masses.

No matte what chaos your morning throws at you, McDonald's has breakfast sorted.

To launch RNLI's new campaign, they needed something interactive, and powerful. Something that will help save lives and prevent people from drowning in the UK's dangerously unpredictable waters.

Breathe is an interactive cinema ad which questions how long you can hold your breathe.

Along side this, three outdoor executions were created to show the unpredictability of water, and how it can look all calm and inviting up top but beneath is a different story.

Both film and outdoor would then lead you to an interactive microsite that gave you an unexpected digital experience of what could happen to you.

www.respectthewater.com/coldwatershock

How can we cement O2’s passion and commitment to English Rugby with an outdoor campaign? 

Nothing says English Rugby more than the iconic rose and thorns emblem. It says strength, passion and toughness. So we built an England rugby player out of thorns, with one single red rose for the shirt’s emblem. Which just happens to be where his heart would be.

A simple poster to remind people of one of McDonald's most famous meals.

A short film I written and co-produced about a fisherman down on his luck.